HSY will not direct Lux Style Awards this year. Vaneeza Ahmed Will be taking the Task for the first time set to be held in Lahore later this month.
LSA: Why Sheru?
The country’s oldest entertainment-based awards ceremony. LSA win remains highly coveted, with nominations dissected at length with show’s rumored budget cut.
Secondly, Sheru Aka HSY had implied that the show was facing budgetary issues. This is, perhaps, a sad stumbling block that every major event in Pakistan encounters, grappling with political red tape, conservative critique and budgetary issues every time an effort is made to raise the bar. We hope that the title sponsor for the LSAs realizes the considerable clout the show has in the country and gives it the space to grow.
Now the latest reports reveal that model turned choreographer Vaneeza Ahmed will be taking the task for the first time. HSY had replaced Frieha Altaf of Catwalk Event Management and Productions last year.
Moreover, undertaken by ex-model turned show director and choreographer Vaneeza Ahmed. The stage will be designed by J&S event management, as it was last year.
We Stand With You
In Addition, Unilever Marketing Director Raheel Pasha quoted, “this year’s show was going to bring focus on ‘social awakening’ and ‘stand in solidarity with the nation’ at this ‘critical time’.”
Frieha Altaf was involved in the cooking of LSA for many years. Moreover, She was scoring two segments for the show, the beginning and the Cliche.
The former LSA director is dedicated to defending human rights through these segments and will be bringing celebrities to show their support for the cause. LSAs will serve as an incubator as well as following the hashtag #MaiBhi and the taglines, ‘Ham nahi tau kon’ (If not us, then who?) and ‘Abhi nahin toh kabhi nahin’ (Now or never).
LSA 2018 may feature little or no Bollywood–esque songs. Dance routines and one may not really mind given how repetitive recent awards shows have been.
“All I can say at this point is that the show is going to have a very different format although it’s still going to be characteristically sophisticated,” told Ahmed, director, and choreographer.
Ultimately, LSA gets a golden chance to show its Impact instead of extravagant Bollywood oriented award ceremony. Team Crazistan thumbs up to our versatile former model, choreographer, and director. She gonna put this massive show as a major throwback. At last, it still going to be a grand show with the country’s finest glitterati in attendance on a red carpet.
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